How to Win Backlinks: Top 5 Strategies
Discover how to develop a link-building strategy that generates long-term outcomes, as well as what you should avoid.
Link building has been a search engine optimization (SEO) mainstay for years. However, link-building methods have advanced in sophistication over the last 23 years that Google has been in operation.
The name of the game was initially link quantity. The more links your site had, the higher it appeared in search engine results pages (SERPs).
Google today prioritizes quality links rather than their quantity to ensure that websites with useful information are prioritized. Thus, link building has become a time-consuming yet crucial operation as a result of this shift in perspective.
Websites require high-quality links to rank well, but site editors don’t just link to a page “because why not.” Link marketers must now focus on finding relevant sites for backlinks and offering useful content to that audience.
To help rank our clients’ websites in the SERPs, link builders at Alfamedio LTD invest time, effort, and creativity into developing a long-term strategy.
If you are willing to contribute to your website link building profile yourself or want to understand the processes that link building includes, we offer you a list of the top 5 link building strategies which are most common and bring the best results. Are you ready? Let’s dive in!
How to choose link building method
Link building techniques require some upfront effort, but once you’ve laid the groundwork, you’ll be well on your way to success. Consider the following stages when developing your link-building plan.
Analyze your site’s strengths and weaknesses.
Before you figure out which sites to target or how many links to acquire, you must first understand what your site does well and not so well.
Determine whether you should concentrate on backlinks or keyword research (or both). Once you’ve identified what your site needs, you can create assets to help you succeed.
Identify your target audience.
If you know your target audience, you may develop a list of other sites they might visit. Start by gathering information on demographics, behaviors, interests, and passions. Answer the questions:
- What is it that your audience cares about?
- What are they looking for on Google and how?
- What are they searching for that has anything to do with your goods or services?
Examine your website’s existing content.
Look for blog entries and other pages that sites may link to on other websites. Consider that the majority of website owners do not link to product pages since doing so appears spammy and advertorial. Rather, search for top-funnel pages that are educational. Then, have a look at your competition’s content.
Is there a need for further information? If so, create and maintain these pages to better compete in search.
Create a list of potential publishing spots.
The sites where you are going to publish your material with the link to your web pages should be relevant to your content, business sphere, and target audience. Relevance and authority are two terms that you’ll want to consider when prioritizing the sites.
The most essential thing to remember is that link development takes time. As a result, if you want to make progress, you must have long-term objectives in your plan. That’s why at Link Building Services we usually take from 2 to 4 weeks for the backlink to appear on Google. Remember, we first publish the content and then the Google bot crawls and indexes all the links in the articles, adding some more “link juice” to your pages.
Link Building Strategies vs. Tactics
It’s crucial to understand the distinction between tactics and strategies before diving into methods. People frequently mix up the two, assuming they are one and the same. While they are linked, they do differ in certain aspects.
A strategy is a plan of action. It usually entails a long-term objective as well as how you intend to achieve it. Let’s assume your firm wants to boost organic traffic to its website. One option is to grow your social media presence. You could also try expanding your social media presence.
The strategy is not the end objective in this scenario; rather, it’s a method to attain the ultimate objective. The process of executing a plan is known as a tactic.
The timeframes for tactics are much shorter than those for strategies, and they have a single objective. For example, if you’re using a social media campaign, continuing with the example, three postings on particular social media platforms per week would be appropriate. Another tactic would be to produce more social videos in order to boost engagement.
Let’s look at the top 5 link-building strategies now that the distinction between strategy and tactics has been clarified.
Link Building That Work
It’s critical to develop a plan for link-building that is suited to your ultimate goal. Link building takes time, energy, and patience. As your campaign progresses, you must reconsider your plans in order to identify what’s working and what isn’t.
Here are the five most effective methods for developing links.
Build Valuable and Link-Worthy content
You must produce content that others will want to link to. Link-worthy material has a high level of general appeal and is almost certainly at the top of the marketing funnel. Most editors want to link to pages that are relevant to their target audience, so the more relevant your page is to theirs, the more likely they are to link to it.
Link-building material may also be instructive and informative. It should solve a recurring issue or answers frequent inquiries for an audience. Many SEO professionals produce link-worthy material by addressing popular questions.
That is to say, not only must your material respond to queries and address challenges in an original manner, but it must do so in order to acquire backlinks.
Here are a few examples of link-worthy texts:
- “How to” posts.
- Tendencies and stats.
- A study that brings value to your business sphere.
- Educational articles.
- Entertaining and funny stories.
- Motivating and inspiring content.
- Evergreen material.
You may audit your existing material to identify areas where you have gaps if you intend to produce more link-worthy content. Then, by following the various tactics outlined above, you may determine which content to begin with and how much you’ll need.
- Outreach editors
The practice of requesting a backlink from a website is known as outreach. When producing valuable content, it’s critical to distribute it with websites you believe will find it link-worthy.
A backlink from a high-authority site is one way to indicate to Google that your site is an authority on a topic. Backlinks are useful for establishing trust between two sites. They function as “votes of confidence” between one site and another.
Backlinks from various websites can help you expand your target audience and bring new potential consumers to your website.
Outreach is frequently the duty of SEO specialists who submit articles to a site editor informing him or her why their article would be beneficial. In case of buying our Link Building package, our team member will shortlist the best places to publish your backlink and negotiate the link inserting with the website’s editor for you.
However, there are a number of methods by which outreach may be utilized. Consider the following:
- Contact reporters to pitch your company and provide them with a press release.
- Promote new, innovative content.
- Look for placing links in the existing content.
- All the mentions must be linked.
Outreach may assist in the development of professional connections between SEOs and site editors.
Though outreach may appear to be a simple process, there are certain outreach best practices that you should be aware of:
- All of your outreach may be customised and personalised. You don’t want to send out generic and spammy-looking messages.
- Keep it concise and direct. It’s difficult for readers to go through a lengthy email.
- Explain why linking to your site or piece of writing is helpful for them.
- Provide the anchor text for them. The simpler you make it for them, the better.
- Do interesting things that will make news.
Although this may appear to be a nonspecific approach, there are several advantages to obtaining links from a news source.
For example, many publications have a massive following that is attracted to your site.
Furthermore, numerous publications are authorities in their fields, and obtaining a backlink from them may be quite beneficial to your ranking with Google.
While you may believe anything your firm carries out is newsworthy, you must evaluate what’s pertinent to your company and the publication with which you want to work. If you decide on employing this method, consider the tactics listed below:
- Organise an event.
- Make a donation to an organisation.
- Create a charity.
- Develop a new product or solution.
- Make a public announcement of new cooperation.
- Offer a scholarship opportunity for students.
After you’ve decided on your newsworthy tactics, you must present your concept to contributors, publications, and other relevant media sources. Then, you should persuade them why your account is essential for them and their audience.
- Perform a Technical SEO
Performing a technical audit of your backlinks is one way to improve the existing links and obtain new ones. Links may occasionally break. Web pages and websites go down. Links to your site are no longer functional, and site editors are kept in the dark about it.
You may stay up to date on how your backlinks are functioning by conducting a backlink analysis on your site. Some of the techniques used in this strategy include:
- You may also inform the site’s editor about broken links by sending them an email with the correct link, stating how important it is for their site.
- Fixing 404s: You could convert a non-existent URL to a new one that is similar.
- Make sure any redirects are pointing to the ultimate goal. If at all feasible, eliminate redirect chains.
- HTTPS vs. HTTP: If you’ve switched your site to HTTPS recently, double-check that all URLs are changed from HTTP to secure.
When there are problems with these areas, what we do is repair them. It’s necessary to re-establish the connection from one site to another when doing this. A redirect link or a link to a 404 page has little value; it’s critical to reclaim these links in order to increase organic traffic to your site. Finally, repairing these connections makes it simpler for bots to crawl and index your site.
- Become a thought leader
A thought leader is a person who is recognized as an expert in his or her industry. They bring up new concepts and initiatives in their field on a regular basis.
As a result, many individuals will undoubtedly believe them and their material as evidence. So, again, as you can see, being a thought leader in your field may have several advantages.
Thought leadership content might also help your Google rankings. The more people who link to your material as a source, the more authoritative you appear to Google. Google wants to provide useful information and thought leadership content is a good fit.
Consider the following tactics to be a successful thought leader:
- Guest post on relevant websites.
- Post your answers on Q&A websites.
- Publish content on the social media your audience mostly uses.
- Create online courses.
- Update readers on the new events and novelties in your sphere.
- Organise a webinar or a podcast.
Remember that original study, a strong presence, and keeping up with industry developments are all part of the process of thought leadership.
What Link Building Strategies To Avoid
If we’re talking about link-building methods that work, it’s only fair to go over the one you should avoid in a nutshell. It’s neither sustainable nor natural to try to get as many links as possible. This technique is seen as a spammy approach by Google, and if you use it, your site may be penalized.
These tactics are black hat and potentially harmful to your website:
- Purchasing links.
- Bribing the editors for publishing links.
- Spamming in comment fields
- Linking schemes.
- Misleading redirects and irrelevant links.
While you may believe, “the more links, the better,” it’s vital to keep in mind that Google places a premium on link relevance. Instead of seeking a specific number of links, use the principle of looking for authoritative and relevant links to your site.
As previously said, link building takes time and perseverance. It is not a “set and forget” operation.
However, with a well-thought-out strategy from the list above and the implementation of tactics to support it, your site can be on its way to earning many backlinks in the months to come.
If you need support in your link-building process, our team is ready to help you with consultation and link-building services in the form of Link Building packages of 5 different types.
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