Proven Methods of Getting Backlinks
A backlink is a connection between two websites established as a result of one website linking to the other. Backlinks are also known as “inbound links” and “incoming links” and are essential for SEO.
Why are backlinks so important?
Backlinks are especially important for SEO since they demonstrate a “vote of confidence” between websites. Backlinks to your website signal to search engines that others believe in the value of your content and business. Search engines can infer that content is valuable if many sites reference the same page or website, so that they may show it on a SERP (the result page with the list of websites relevant to your search query). So, backlinks might help a website’s ranking position or search visibility.
Types of Backlinks
There are two types of backlinks, and one is more important than the other. Let’s take a look at each one and how it affects your website.
A nofollow tag informs search engines to ignore a link. They don’t transmit any value from one site to the next. As a result, they aren’t particularly useful in terms of improving your search rank or visibility.
The type of backlink that everyone desires is a dofollow link. Just bear in mind that the most significant sources come from well-known sites. This backlink may be beneficial to your search engine positions.
However, certain dofollow links are considered harmful or “toxic.” These links originate from questionable websites or are obtained by breaking the search engine terms of service. If you have a lot of backlinks with no authority, your site may be penalised or even de-indexed by Google. Remember, it’s not about the number of backlinks; it’s all about the quality.
How Do You Get Backlinks?
Link building isn’t difficult. There is no particular club where only a select few are taught how to create links; anyone can do it. However, without tried and tested strategies to rely on, it may be harder than it has to be. We’ll go through several proven methods of generating backlinks in this post.
Find the website that links to your competitors
Conducting a link gap analysis and finding sites that link to your competitors is one of the most efficient methods for identifying link-building possibilities. If a website is linked to multiple of your rivals, there’s a high probability that it will also link to yours – as long as you can explain why it should.
Get more attention with a press release
If you want to scale your website’s quality backlinks at will, you can’t afford to overlook digital PR. If you can be the brand that stands out and makes news, it’s not uncommon to receive hundreds of linked coverage from a single campaign.
However, it’s not only about quantity. You may generate prominent press mentions from the most respected news sources in your sector. These connections can also help you establish yourself as an industry expert and attract targeted referral traffic.
To obtain these backlinks, you’ll need to offer linkable assets and promote them to journalists using tried-and-true PR methods.
Write a testimonial or case study
You probably ask for client testimonials, but have you ever considered that they might be an effective method to generate backlinks? This approach will not necessarily scale, but it can help you diversify your link profile by extolling the virtues of another person’s tool, product, or service. If you can offer them a testimonial or case study for them to use on their website, they will almost always be happy to acknowledge your site as part of the same post.
It’s often a question of determining who you’re buying from (your suppliers) and whose product you enjoy. After that, create an excellent testimonial and give it to them with the consent to use it on their website.
Acquire contextual links
Contextual links, also known as tangential connections, are links embedded within the content of an article. Have you observed how some articles include further resources, such as suggested in text or a “Read more” section?
The key to obtaining contextual links is to identify the proper link prospect to contact. You may discover them by looking for material on relevant subjects and checking whether there’s a “Read more” section. If you contact the author to propose your content, don’t forget to explain why it’s worth being highlighted. A convincing boilerplate and a customised email will go a long way in helping you win the author over.
Refresh outdated content
Look at the number of backlinks a piece has if you come across an article or research report that hasn’t been updated in a while. You’ve found yourself a real treasure if there are many papers referencing that content!
You can simply go ahead and develop a higher-quality, more up-to-date work with increased data. After the material has been published, you may contact bloggers or journalists who have linked to the old version and notify them of your new one.
You can track the effectiveness of your outreach by looking at how many backlinks and social media likes you’ve received. Backlinks and social media shares are frequently seen in a few days or weeks as a result of your efforts. However, there are several advantages to establishing that connection in the first place. For example, you could work on future projects that would help you expand your business and gain new visitors.
List your business in the “Top N” and other listicles
Listicles are an important component of your backlink-building effort. You can use listicles to promote your goods or services in front of your target audience while gaining links that do more than simply boost your search rankings. You’re probably already familiar with some of the most popular listicles in your industry that cite your competitors but don’t include you.
To be included in some listicles, you must first reach out to a journalist or blogger and explain why you are a better choice than other businesses currently on the list. The author will be happy to modify and expand your business if you can show how it adds value to users. In the end, it all comes down to selling yourself.
There are numerous methods for obtaining backlinks to your website. Which approach is best for you is determined by how you have historically approached link development, the sector in which you work, and what your competitors are doing.
The Link Building company specialises in creating high-quality dofollow backlinks relevant to your business sector. Get in touch with us by filling in the form or simply calling us at 07999 986481 if you require our assistance in developing a strong link-building profile.
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