Quality Backlinks: Good vs. Bad

It is not enough to just create backlinks for your website. These need to be good-quality backlinks. If you fail to do this, then any poor-quality backlinks that you create will drag down your search engine ranking even more. To prevent this from happening, below is a list of some basic tips that you should abide.

1) Get Relevant Backlinks

When you want to build quality backlinks to your website, you need to make sure these backlinks are published on relevant websites. In other words, both websites must have a similar niche or be about a similar topic. This will help boost your website ranking in the Google search engine.

Andre Weyher, who used to be part of the search quality team at Google, previously stated that getting a backlink on a webpage with a high page ranking is no longer the most important thing for SEO. Today, you need to have your backlink on a website which is relevant to the theme of your website.

1) Be an Authority in Your Niche

It isn’t enough to just have a website. You need to have a strong website too. You will need to use third-party tools for calculating your page rank because Google doesn’t seem to update their “PageRank” feature anymore.

Moz developed a special ranking system for websites in search engines. This system is known as Domain Authority. It is able to figure out how well a particular website is going to rank on the results pages of a search engine, such as Google. Each website receives a Domain Authority score based on how well it will likely rank. A score of 0 is the worst and a score of 100 is the best.

Several factors are evaluated to determine a Domain Authority score. For instance, the number of backlinks to your website will be one factor. Another factor is how many of these backlinks contain your root domain. Based on these factors, the Domain Authority score will be calculated. This score indicates how strong your website’s search engine ranking is. This score is bound to change as time goes on.

3) Get Quality Backlinks

It is easy for someone to manipulate the metrics of a third-party ranking tool, such as Moz’s Domain Authority, Ahrefs’ Domain Rating, and Majestic’s Trust Flow. This means someone could easily make their website look like it has a lot of authority when it really doesn’t. To figure out the truth, you need to research their backlinks and see for yourself how authoritative they really are.

4) Get Backlinks on High Traffic Websites

You shouldn’t just focus on getting backlinks onto any other relevant website. This needs to be a website that has a lot of daily organic traffic going to it. Don’t just put your backlinks on a website and then blast referral traffic or paid traffic to it. That is not the same thing. You’ll want to have natural traffic seeing your backlinks. That is how you will get more visitors too.

5) Find Websites with Editorial Standards

When you look for websites to build your links on, you need to find valuable websites which are unlike most others. In other words, don’t just focus on websites which easily accept other people’s backlinks. If you do, this will make your backlinks less valuable. You need to find websites which have editors that review backlinks first before they’re published. If your backlink is accepted, then it will be much more valuable that way.

6) Examine the Outbound Links on these Websites

When strict editorial guidelines exist on a website, they usually only publish outbound links to websites that have quality resources. This is not only helpful for that website, but it can also be helpful to your website as well. You’ll want your backlinks to be surrounded by other backlinks which lead to quality websites too. This will put your backlink in good company.

Examine the other outbound links on these websites. See if they have relevant content, organic traffic, and a good reputation. If all three exist, then they are good websites and quality outbound links.

7) Make Sure the Websites are Indexed

Before you put your backlink on any website, make sure that Google has actually indexed this website in their search engine. If you put your backlinks on a website which Google doesn’t even know about, then those backlinks will have zero value.

You can easily find out if a website is indexed on Google by visiting the search engine page and searching the term “site:domainhere.com.” The search results should show the website and/or its web pages. If it doesn’t, then the website is not indexed in Google.

If you follow all this advice, your website’s link profile will be awesome.